HARTMANN, Michael; WENZEL, Matthias. Understanding Market Transformation: How Firms Create Customer Demand. Journal of Competences, Strategy & Management, [S. l.], v. 10, p. 33–54, 2019. DOI: 10.25437/jcsm-vol10-26. Disponível em: https://www.jcsm-journal.de/JCSM/article/view/26. Acesso em: 6 may. 2025.